Some may argue that the most effective and efficient way to promote one’s brand nowadays is thru some form of online presence. This of course is not just an opinion but a strongly research and data backed info. In today’s world the place where most people in most markets go is to the internet, specifically a search engine like Google, Yahoo, or Bing. These search engines are the big three respectively and account for over 90% of all searches. With 93% of business decisions starting with a search engine search that means if you do not have a website, you are only selling to 7% of your market. That is right, you are reducing the potential size of your business by 93%.

There are a few important key points for having a website and they are as follow:

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