Some may argue that the most effective and efficient way to promote one’s brand nowadays is thru some form of online presence. This of course is not just an opinion but a strongly research and data backed info. In today’s world the place where most people in most markets go is to the internet, specifically a search engine like Google, Yahoo, or Bing. These search engines are the big three respectively and account for over 90% of all searches. With 93% of business decisions starting with a search engine search that means if you do not have a website, you are only selling to 7% of your market. That is right, you are reducing the potential size of your business by 93%.
There are a few important key points for having a website and they are as follow:
1. It Gives Customer A Sense of Professionalism
A lot of customer in this day of age, especially when you are a new company that people haven’t heard of enough. Having a website for them to check on viability of product and service. It can give customer a sense of confidence that they can trust your product even personally myself. Then, I always check to see if a product/service has a website before even considering purchasing from them.
2. Low Cost of Marketing
The cost of marketing online is substantially lower than and much more effective than physical marketing. This is because advertising a website runs 24/7 and people from different part of the world can keep seeing your ads, whereas physical are bound to a certain area and time frame. When you pay for a newspaper ad you get that one ad and any benefit that one ad generates but after that ad it is done. That money you spent on the newspaper ad is gone and you can never get it back. The cost of making a website can range from $1000 and above depending on the complexity but it can be maintained and change according to season and promotions with ease.
3. Give Opportunity to Expand Globally
By getting a website it makes it possible for anyone in the world to find your business. If you have a product that can be easily sold online, you can dramatically increase your customer base by selling online. Or maybe you can’t sell your services online but by having a website you can gain customers that are outside the geographic reach of your marketing efforts. This is a great opportunity to get going and reaching a vass market.
4. Provides 24/7 Customer Service Supports
This might be the best reason for having a website. The best way to grow a business is by taking care of customers and handling them well. Therefore, word of mouth is by far the best way to grow a business because the cycle is endless and it snowballs into a wide range or people and for a long time. A website can do this if you post support Q&As on your website or create a forum where users can ask each other questions about your product and other users can answer these questions. These answers to common problems or questions are then available on the internet if other customers search in a search engine for a solution to this problem.
Hence, a website is a powerful tool to have in improving your business and ensuring it grows in the future with little to no downside. In conjunction with having a website, having social media account for your companies is also a good way to promote a product. It can interact with the customer base to see what is the needs of customer and how to improve upon it. Which in the long term will lead to a successful and sustainable business.