Magento03

What is Magento 2 ?

magento

Magento is the leading eCommerce platform used for online businesses. It is a high-performing, scalable solution with strong out-of-box capabilities and a wide community developed around it that continues to bring new features.

Magento 2 was released in 2015 and is a re-engineering of the platform bringing it up to date with the new programming trends as a foundation for future functionality and progress.

Features

Magento is trusted by major brands for several reasons. Here are just some of the features that Magento puts out to firms.

store

Store Management

Catalog Management

Flexibility of product management makes it easy to customize any catalog out of the box.

Promotions

Use Magento’s advanced promotion rule builder to provide customers with specific discounts around the site or at the basket. 

Multi-website, multi-store, multi-currency

Using a subset of the catalogue and a variant of the architecture, Magento offers an easy ability to set up additional websites to help minimize the operating costs of several websites.

PERFORMANCE

Performance

Full Page Cache

Use the built-in full page cache powered by Varnish to scale to new heights to boost site performance.

Built on Modern Technologies

Magento 2 is compatible with latest tech such as PHP 7, meaning quicker load times with less server resources and lower hosting costs.

growth

Platform for Growth

Marketplace

There’s a wealth of extensions from the community to add new features to your store. This can enable achieving ecommerce functionality that was previously unreacheable.

Extensibility

Magento’s real power comes from it’s ability to be extended with new features. Your agency can tailor and build on the platform to integrate into your back-office processes as well as add new abilities to the platform!

customer

Customer Experience

Smooth Checkout

The checkout design has been reviewed in Magento 2 and it now provides a much sleeker experience.

Engage with Loyal Customers*

With reward points, store credit, gift cards and private sales, the number of ways to reward and engage with customers has never been better.

Personalised experience*

Pairing customer segmentation based on customer behaviour and promoting product lines based on these segments you can provide more targeted, more effective promotions.

Super-fast Search*

The latest version of Magento provides an improved search technology called Elasticsearch that will help customers find the right product quickly.

Get in Touch with us to know what we can do for you with Magento 2.

SEO

5 Reasons Why SEO is Important?

Search Engine Optimization
SEO stands for Search Engine Optimization. It is a digital marketing tool which helps to improve the rank of a website in a search engine result and increase the quality and quantity of the traffic to the website. A higher rank will increase the visibility of the website when a user search for a specific term.


Everyone knows SEO is important in this competitive market as it helps in increasing the searchability and visibility of a website. In fact, SEO offer real values which truly assist the modern business!


Now, we are going to share the 5 reasons why SEO is important for your business or brand.


1. Trustworthy

Some users tend to see ranking as the recommendation from the search engine. They will thought a higher rank means a trustable website that recommended by the search engine. In this case, they will trust your business and become your potential customers.


2. Quality Web Traffic

With SEO, your website will increase the organic search engine traffic, which increase the number of visitors to your website. Since the visitors are coming from organic search engine traffic, it means that your business is related to them. Therefore, it is highly possible that the traffic will turn into conversion rate.


3. Save Money From Paid Ads

Even though Pay-Per-Click Ads are shown above the organic ranking, statistic shows up majority users still click on the organic result located at the first page. It is because the users think that the advertisement is being paid to be located at the highest place, so they prefer to click into the website that the search engine generated as the best result.


4. Long Term Strategy

SEO can produce a noticeable result when it is implemented at the first year. Even the SEO pattern is evolved follow by the trend and market, the website which implemented SEO still have a better SEO practices than a basic one. Therefore, the good practices still will generate good result that lasts for many years. The more time, budget and effort you put into SEO, the more your website stands out from the competitors.


5. Better User Experience

When you are creating good content and optimizing your website to improve the SEO, it is also improving the user experience for your website too. The search engines will be easy to choose the content they need from your website and then relate to the visitors. More potential customers will be able to reach to your website which can increase your conversion rate indirectly.


In conclusion, a good SEO is crucial to the modern business. It brings benefits to your business and brand. The visibility of the website and brand is important in this era as more information and competitors are increasing and grow.
5 Secrets For Converting Traffic Into Sales

5 Secrets For Converting Traffic Into Sales

5 Secrets For Converting Traffic Into Sales
Do you know that just because a website is having a high traffic count doesn’t necessary means that they’ll have a high conversion rate too? Once the visitor reach your website, there needs to be something that can catch the visitor’s attention. It could be a clear statement of solution to their problem or description of product meet their needs. In this case, we need to ensure that the customer stays and interact with the website in hopes of purchasing a product. Now let me share with you the secrets for converting traffic into sales!

1. Make your business look legitimate
Visitor feels insecure to purchase online compared to purchase with a brick-and-mortar business. Therefore, it is recommend for a website to display reviews, testimonials and information of the business and team to gain the trust from the visitor. The reviews and testimonials contain the experiences from other buyers which can be a reference to the visitor. The possibility of the visitor to make an order will be increased if the positive reviews and testimonials are in high volume.

2. Write helpful posts in your website
Blog posts can show your expertise in your business field! Some visitors tend to view the blog posts of the website to understand the business more. You can share your events, experiences, information of your business in blog post form so that the visitors can know that your website is up to date. A website with blog posts is preferable by the customer compared to a website without blog posts.

3. Email marketing plan
You can collect the email of the visitors when they visit your website. This is to build a continuous communication with your potential customers. The email can be started with introducing your business to let them know your business and also provide some values to them. Then, you can share your sales and discount events through email and lead them to the sales funnel! The time you engage with them longer, the more likely they will purchase with you when your business meet their need because they are familiar with your business.

4. Clear calls to action
Make your website easy for the visitor to find call to action button. It feels like you are inviting the visitors to purchase with you. The visitors will find your website is convenient to make the next step and they are more likely to follow where your website is leading them to.

5.Check the bounce rate
Bounce rate is the percentage of the visitor who enter your website and then leave without view other pages in your website. It is important to check your bounce rate to help in web traffic analysis. When your bounce rate is high, it means that you have to think the cause for having this bounce rate. It might be your website is not user friendly, or the content is not persuasive enough. Then, you have to take some actions to improve your website. A lower bounce rate has a higher possibility to convert your traffic to sales.

Beautiful and high traffic website means nothing if there are no sales generated. With these 5 secrets, you can optimize your website to increase the conversion rate!
The Importance of Having a Business Website

The Importance of Having a Business Website

having-a-website
Some may argue that the most effective and efficient way to promote one’s brand nowadays is thru some form of online presence. This of course is not just an opinion but a strongly research and data backed info, In today’s world the place where most people in most markets go is to the internet, specifically a search engine like Google, Yahoo, or Bing. These search engines are the big three respectively and account for over 90% of all searches. With 93% of business decisions starting with a search engine search that means if you do not have a website, you are only selling to 7% of your market. That is right, you are reducing the potential size of your business by 93%.



There are a few important key points for having a website and they are as follow:


1. It Gives Customer A Sense of Professionalism

A lot of customer in this day of age, especially when you are a new company that people haven’t heard of enough. Having a website for them to check on viability of product and service can give customer a sense of confidence that they can trust your product even personally myself, I always check to see if a product/service has a website before even considering purchasing from them.


2. Low Cost of Marketing

The cost of marketing online is substantially lower than and much more effective than physical marketing. This is because advertising a website runs 24/7 and people from different part of the world can keep seeing your ads, whereas physical are bound to a certain area and time frame. When you pay for a newspaper ad you get that one ad and any benefit that one ad generates but after that ad it is done. That money you spent on the newspaper ad is gone and you can never get it back. The cost of making a website can range from $1000 and above depending on the complexity but it can be maintained and change according to season and promotions with ease.



3. Give Opportunity to Expand Globally

By getting a website it makes it possible for anyone in the world to find your business. If you have a product that can be easily sold online, you can dramatically increase your customer base by selling online. Or maybe you can’t sell your services online but by having a website you can gain customers that are outside the geographic reach of your marketing efforts. This is a great opportunity to get going and reaching a vass market.


4. Provides 24/7 Customer Service Supports

This might be the best reason for having a website. The best way to grow a business is by taking care of customers and handling them well, word of mouth is by far the best way to grow a business because the cycle is endless and it snowballs into a wide range or people and for a long time. A website can do this if you post support Q&As on your website or create a forum where users can ask each other questions about your product and other users can answer these questions. These answers to common problems or questions are then available on the internet if other customers search in a search engine for a solution to this problem.


Hence, a website is a powerful tool to have in improving your business and ensuring it grows in the future with little to no downside. In conjunction with having a website, having social media account for your companies is also a good way to promote a product and interact with the customer base to see what is the needs of customer and how to improve upon it. Which in the long term will lead to a successful and sustainable business.
How Do You Know Your Website Is

How Do You Know Your Website Is A Success?

know-your-website-is-a-success
Having a website can be a powerful tool to have in a business. All website is created to fill the needs which is to promote one’s business. In todays time, whenever someone hear of a company that they are not familiar with the first thing is to search for it online hence the first impression of website is very important for a business to attract customer.

There are a lot of website available and you might stumble upon a website that you think to yourself “Wow! This website is really well built and clean, it must be really successful”. But the measurement of success is different for each of the company depending on their needs. To measure your own site’s success, you must first define what success means to you and develop a clear picture of how your website is performing according to these metrics. The foremost importance is knowing what you want to achieve from your website. Defining the purpose of your website is essential to defining its success.

You need to set some clear goals that coincide with your website’s purpose. Make sure you set S.M.A.R.T goals:
  • Specific: Who, what, where, when, and why?
  • Measurable: They should include numbers and figures.
  • Attainable: Your goal should present a challenge, but not be impossible.
  • Relevant: Does your website goal fit with your overall marketing and business goals?
  • Time-bound: Do you want to reach this goal in a week? Six months? A year?

There are also a few metrics that can be used to check the analytics of your website.

  1. Number of Visitors
This is the first step onto figuring out what works and what doesn’t. If there are a large influx of people coming onto your website, Good, but where are they coming from? If you see that the number of visitors is decreasing over time you need to think, Why? What is the reason that less people are visiting, is it a website issue where customer can’t get on? Is it there are increasing competitors? Get to know the trend of customer behaviour and where your biggest market are at.

  1. Bounce Rate
This is the percentage of visits that go to only one page before exiting a site. There could be a number of reasons for this to happen.
  • Website not attracting users to interact with it
  • Leave your site by clicking an external link on the web page
  • Press the browser back button
  • Type another URL into the web browser
  • Close the browser window or tab
Did you recently change anything on your site that caused this to happen? If so, maybe try reverting it and see if bounce rate decreases. If no, maybe see on where to be improved on. Check on which source of traffic causes increase of bounce rate and fix those to get more high-quality engagements.

  1. Average Time on Website
How long are your visitors hanging out on your pages? Is it long enough for you to get your point across? Perhaps you have informative videos on your site and the goal is for your visitors to watch them. If the videos average about four minutes in length, does your average time on page reflect that your visitors are staying long enough to watch the videos?

  1. Click Through Rate
Calls-to-action (CTAs) are a critical aspect of every web page. You need to direct your visitors to the next thing you want them to do such as download now, view more, add to cart. If your CTAs are not being clicked, you need to make changes so your visitors take the next step toward becoming customers. Try to use colours that stand out but don’t look spammy. Make your CTAs seem intriguing enough to click while still looking valuable and not like ads.

  1. Conversion Rate
This is the metrics that most business owner loves. If this is doing well, then all of the previous metrics are doing their jobs well. There are many different kinds of conversion rates. Conversion rates can refer to a landing page conversion rate, email conversion rate, visitor-to-lead conversion rate, lead-to-customer conversion rate and so on. The bottom line is that you need to be making conversions on your site to get customers and revenue.

At the end of the day, track all your progress. Try and play around with it, see what works and what doesn’t. Owning a business is a game of trail and error and error isn’t a bad thing to have, it helps you fix the problems early on and ensure a smooth sailing of your business. So don’t be afraid to try but always try SMART.