Five Important Elements of a Successful eCommerce Site


It is the synergy of efforts and initiatives that attract customers searching the goods and services; the ease with which they can find & what they come up with the content that compels them to purchase, and the point of the sale process that they can rely on to complete a financial transaction safely and efficiently.

With an eCommerce website, potential and loyal customers will reach you from anywhere. But if your eCommerce platform is not well set up, it won’t attract visitors or engage those visitors enough to increase brand awareness and keep them coming back. Consider these important elements, which are key to the growth and sustained viability of every eCommerce site.

1. Include Detailed, Yet Concise Product Information

Visitors need to know the facts about what they are buying from you. If your product information is vague or confusing, they won’t buy from you. Examine the product pages on your site. Are all the important features listed? Imagine that you are a visitor to the site who knows nothing about the product. Does every product provide sufficient information for visitors to make an informed decision to buy?

2. Use An Accurate Search Function

Nothing is more frustrating than using the search feature on an eCommerce site and receiving dozens of results that don’t match what you were looking for. Make sure your eCommerce site uses competent, reliable search engine software. And allow filtering for more refined search options if you maintain a large inventory of products.

3. Give User An Easy Checkout Process

Consider your shopping experience in a brick and mortar store. You select a product, wait in line at the cashier, pay, and leave. Simple, right? So why shouldn’t it be just as simple on an eCommerce site? Of course, there may be a few more necessary steps to take when shopping online, such as selecting a shipping method, but the overall process should be quick and trouble-free. Remember the axiom, K.I.S.S.? Keep It Simple, Stupid. If possible, keep the checkout process contained to one page. The most functional eCommerce sites avoid frustrating customers. They will either leave your site or make their purchase but choose not to return.

4. User Friendly Navigation

E-Commerce sites must be easy to navigate. A rewarding user experience retains site visitors and keeps them coming back. Then, put menus or links to product categories in a prominent place and make sure categories and the products that are in each category are properly named.

Additionally, make sure each page provides users with an easy way to get back to the home page, find contact information, select another category, or go directly to the shopping cart.

5. Shopping Cart Design & Features

Your shopping cart design is just as important as the rest of your eCommerce site. Aside from displaying information clearly, a shopping cart layout should be simple, effectively display company branding (colors, company logo), and include prominent checkout buttons.

A shopping cart page should also include all the important elements your customers need, such as the ability to change quantities, select shipping options (shipping prices should be displayed), enter promo codes, select a payment option, or continue shopping and/or adding more products to the cart. Also important: don’t limit customers to only one or two payment options, such as PayPal only, or only Visa and Mastercard but not additional credit card options. The more payment options available to shoppers, more will convert for a greater ROI.


Magento 2 Vs Woo Commerce Vs Shopify


Today, we’ve decided to bring to you the ultimate showdown: Magento vs Shopify vs WooCommerce.

Magento, Shopify, and WooCommerce are the three biggest names in the eCommerce industry in the world. They have outdone their competitors by a large margin.

These platforms are structured differently and cater to different types of eCommerce needs. One needs to take different key aspects into account before making a choice. We’re going to compare these eCommerce giants on the basis of different criteria and give suggestions on which platform you should use in which situation.


Magento is by far the most customizable eCommerce platform one can find. It was started in 2007 and soon went on to have 500,000 users. Magento has two services: One is Open Source, which means anyone can sign up and make a website for free, and the other is Magento Commerce, which is a paid plan that provides all hosting services.

Currently, Magento has around 250,000 eCommerce websites, with a 10% share in the top 1 million eCommerce websites in the world.


As of now, WooCommerce runs 29.1% of all eCommerce stores, which amounts to around 3 million stores. WooCommerce is essentially a WordPress plugin that one has to install after they’ve bought a domain for a WordPress website. The reason why WooCommerce currently holds the largest market share is that it’s easy to build an online store on this platform if you’re already a WordPress user.

The user interface is pretty easy, but one does need some basic HTML or CSS knowledge to maintain their online store on WooCommerce.


Shopify had initially started as an online store called Snowdevil in 2004. It went on to become an eCommerce platform in 2007, its retailers acquiring a net sales of $100 million in 2009. Presently, Shopify has 820,000 merchants using its platform.

Shopify is such a big hit among users today because it’s more like a software-as-a-service where non-technical folks can easily sign up and get their online store running in no time. There’s no learning curve involved and the interface is pretty intuitive.




It provides advanced SEO features along with inbuilt analytics. It generates SEO friendly URLs and meta descriptions, integrates Google site maps that are auto-generated in websites, automates watermarking and image resizing, etc.

Along with these features, SEO can be easily customized suiting your website needs if you have the required skill set. A study in 2017 revealed that Magento had an SEO score of 100 out of 100.

Use this Magento SEO guide to improve your store’s organic ranking.


Being an eCommerce first store Shopify is definitely optimized for SEO. The only problem is that it doesn’t give much room for customizations. There might be some SEO practices that are specific for your business, but you won’t be able to carry them out if Shopify doesn’t allow you to.


Thanks to the abundance of plugins and extensions available in WooCommerce, it offers a good degree of SEO. Users can also tweak the settings as they like to suit their website better.



performance and scalability of ecommerce platforms


Magento is extremely powerful and can easily accommodate thousands and thousands of products along with high website traffic.

If you have a big business or have big plans for future expansion then Magento’s robust content management system will definitely complement those plans and you won’t have to migrate to more powerful software.

Magento is also easily scalable, so you can easily increase or decrease the resources your server requires depending on website traffic. This means you won’t have to experience any slowdown in speed or website crashes during sudden traffic surges.


When it comes to site speed and performance, Shopify fares well. In fact, site speed is one of its main advantages.

When it comes to scalability it doesn’t do well compared to the other two, which can prove to be a hindrance if your business grows. If you want smooth scalability for when your business grows, then you’ll have to use Shopify Plus, which can increase your costs dramatically.


WooCommerce allows for scalability, but individuals inexperienced with code might find it difficult to scale their websites according to needs. If you don’t have any coding background then you can say that WooCommerce isn’t scalable for you at all.




Magento has a strong community of around 300,000 members. With amateurs and certified members alike contributing to these communities, it’s not hard to find help if you’re having any issues. However, their direct customer support might not be as prompt as one would want.


Shopify prides itself in its 24×7 customer support. The response time is good and they’re usually prompt with their replies and solutions. You can reach their customer service through live chat, email or phone.


WooCommerce is a WordPress plugin, and the WordPress community is huge. You can easily take help and benefit from codes or plugins created by others in the community to enhance your website’s functionality.




Magento has a high learning curve. One cannot maintain a website on this platform without getting a developing expert’s help or hosting service. You need to have a working knowledge of PHP, cloud hosting, HTML, etc, otherwise, it’s impossible to run a website on Magento.


Like we’ve said before, Shopify requires no prior knowledge of coding or website development. The platform provides software and hosting itself, which means the users only have to worry about setting up and designing their store (for which plugins and themes are available).


If you’re okay with running your WooCommerce websites on its free themes and plugins, then it’s very easy to use. But, in most cases, you will require some customizations, which is when WooCommerce will get tricky, especially if you have no coding literacy.




Security will not be a problem in Magento if you have efficient developers and hosting services at your disposal. Magento being an eCommerce first platform is made keeping security in mind. It keeps releasing security patches and there are a lot of security extensions and plugins offered for a higher level of security.


Since everything on Shopify is globally hosted, the platform is quite secure and reliable. Shopify takes care of your server-side maintenance and regulates it. It also provides you a free SSL certificate and takes care of PCI compliance for you.


WordPress keeps updating for bug fixing and security. The users don’t have to worry about any security as WooCommerce team constantly monitors and changes the code to minimize such threats. Apart from that, there are a lot of security plugins too that protect your website from hackers and virus attacks.




Out of the three, Magento offers the most room for customizations. There’s no limit to how you can change theme features, SEO settings, layouts and more. Since there’s developing required, your website can be as unique as you want it to be.


Shopify is not very customizable, so users are stuck with the core features of whatever themes they choose. There’s an extra fee charged if you use payment gateways that are not installed in Shopify.


WooCommerce gives more air for customizations so that you can give your website a unique look. You are free to add or change the core features of your themes, create your own extensions or plugins, tweak your website layout as you want. There is access to CSS, PHP, HTML type code and if you know how to code, then customizing your website should be a piece of cake!



Phew! We’ve really tried to encompass all that is required for a Magento Vs Shopify Vs WooCoomerce comparison.

If you still find it difficult to make a decision, just consider the broad criteria: Cost, technical support, themes, customizability, & performance. Once you have a brief idea of your requirement levels, look at your future plans of expansion and make a decision!