Magento is the leading eCommerce platform used for online businesses. It is a high-performing, scalable solution with strong out-of-box capabilities and a wide community developed around it that continues to bring new features.
Magento 2 was released in 2015 and is a re-engineering of the platform bringing it up to date with the new programming trends as a foundation for future functionality and progress.
Magento is trusted by major brands for several reasons. Here are just some of the features that Magento puts out to firms.
Flexibility of product management makes it easy to customize any catalog out of the box.
Use Magento’s advanced promotion rule builder to provide customers with specific discounts around the site or at the basket.
Multi-website, multi-store, multi-currency
Using a subset of the catalogue and a variant of the architecture, Magento offers an easy ability to set up additional websites to help minimize the operating costs of several websites.
Full Page Cache
Use the built-in full page cache powered by Varnish to scale to new heights to boost site performance.
Built on Modern Technologies
Magento 2 is compatible with latest tech such as PHP 7, meaning quicker load times with less server resources and lower hosting costs.
Platform for Growth
There’s a wealth of extensions from the community to add new features to your store. This can enable achieving ecommerce functionality that was previously unreacheable.
Magento’s real power comes from it’s ability to be extended with new features. Your agency can tailor and build on the platform to integrate into your back-office processes as well as add new abilities to the platform!
The checkout design has been reviewed in Magento 2 and it now provides a much sleeker experience.
Engage with Loyal Customers*
With reward points, store credit, gift cards and private sales, the number of ways to reward and engage with customers has never been better.
Pairing customer segmentation based on customer behaviour and promoting product lines based on these segments you can provide more targeted, more effective promotions.
The latest version of Magento provides an improved search technology called Elasticsearch that will help customers find the right product quickly.