admin, Author at Marslab Solution

What is Magento 2 ?

Magento is the leading eCommerce platform used for online businesses. It is a high-performing, scalable solution with strong out-of-box capabilities and a wide community developed around it that continues to bring new features.

Magento 2 was released in 2015 and is a re-engineering of the platform bringing it up to date with the new programming trends as a foundation for future functionality and progress.

Features

Magento is trusted by major brands for several reasons. Here are just some of the features that Magento puts out to firms.

Store Management

Catalog Management

Flexibility of product management makes it easy to customize any catalog out of the box.

Promotions

Use Magento’s advanced promotion rule builder to provide customers with specific discounts around the site or at the basket.

Multi-website, multi-store, multi-currency

Using a subset of the catalogue and a variant of the architecture, Magento offers an easy ability to set up additional websites to help minimize the operating costs of several websites.

Performance

Full Page Cache

Use the built-in full page cache powered by Varnish to scale to new heights to boost site performance.

Built on Modern Technologies

Magento 2 is compatible with latest tech such as PHP 7, meaning quicker load times with less server resources and lower hosting costs.

Platform for Growth

Marketplace

There’s a wealth of extensions from the community to add new features to your store. This can enable achieving ecommerce functionality that was previously unreacheable.

Extensibility

Magento’s real power comes from it’s ability to be extended with new features. Your agency can tailor and build on the platform to integrate into your back-office processes as well as add new abilities to the platform!

Customer Experience

Smooth Checkout

The checkout design has been reviewed in Magento 2 and it now provides a much sleeker experience.

Engage with Loyal Customers*

With reward points, store credit, gift cards and private sales, the number of ways to reward and engage with customers has never been better.

Personalised experience*

Pairing customer segmentation based on customer behaviour and promoting product lines based on these segments you can provide more targeted, more effective promotions.

Super-fast Search*

The latest version of Magento provides an improved search technology called Elasticsearch that will help customers find the right product quickly.

Get in Touch with us to know what we can do for you with Magento 2.

5 Reasons Why SEO is Important?

SEO stands for Search Engine Optimization. It is a digital marketing tool which helps to improve the rank of a website in a search engine result and increase the quality and quantity of the traffic to the website. A higher rank will increase the visibility of the website when a user search for a specific term. Everyone knows SEO is important in this competitive market as it helps in increasing the searchability and visibility of a website. In fact, SEO offer real values which truly assist the modern business! Now, we are going to share the 5 reasons why SEO is important for your business or brand.

1. Trustworthy

Some users tend to see ranking as the recommendation from the search engine. They will thought a higher rank means a trustable website that recommended by the search engine. In this case, they will trust your business and become your potential customers.

2. Quality Web Traffic

With SEO, your website will increase the organic search engine traffic, which increase the number of visitors to your website. Since the visitors are coming from organic search engine traffic, it means that your business is related to them. Therefore, it is highly possible that the traffic will turn into conversion rate.

3. Save Money From Paid Ads

Even though Pay-Per-Click Ads are shown above the organic ranking, statistic shows up majority users still click on the organic result located at the first page. It is because the users think that the advertisement is being paid to be located at the highest place, so they prefer to click into the website that the search engine generated as the best result.

4. Long Term Strategy

SEO can produce a noticeable result when it is implemented at the first year. Even the SEO pattern is evolved follow by the trend and market, the website which implemented SEO still have a better SEO practices than a basic one. Therefore, the good practices still will generate good result that lasts for many years. The more time, budget and effort you put into SEO, the more your website stands out from the competitors.

5. Better User Experience

When you are creating good content and optimizing your website to improve the SEO, it is also improving the user experience for your website too. The search engines will be easy to choose the content they need from your website and then relate to the visitors. More potential customers will be able to reach to your website which can increase your conversion rate indirectly. In conclusion, a good SEO is crucial to the modern business. It brings benefits to your business and brand. The visibility of the website and brand is important in this era as more information and competitors are increasing and grow.

5 Secrets For Converting Traffic Into Sales

Do you know that just because a website is having a high traffic count doesn’t necessary means that they’ll have a high conversion rate too? Once the visitor reach your website, there needs to be something that can catch the visitor’s attention. It could be a clear statement of solution to their problem or description of product meet their needs. In this case, we need to ensure that the customer stays and interact with the website in hopes of purchasing a product. Now let me share with you the secrets for converting traffic into sales!

1. Make your business look legitimate
Visitor feels insecure to purchase online compared to purchase with a brick-and-mortar business. Therefore, it is recommend for a website to display reviews, testimonials and information of the business and team to gain the trust from the visitor. The reviews and testimonials contain the experiences from other buyers which can be a reference to the visitor. The possibility of the visitor to make an order will be increased if the positive reviews and testimonials are in high volume.

2. Write helpful posts in your website
Blog posts can show your expertise in your business field! Some visitors tend to view the blog posts of the website to understand the business more. You can share your events, experiences, information of your business in blog post form so that the visitors can know that your website is up to date. A website with blog posts is preferable by the customer compared to a website without blog posts.

3. Email marketing plan
You can collect the email of the visitors when they visit your website. This is to build a continuous communication with your potential customers. The email can be started with introducing your business to let them know your business and also provide some values to them. Then, you can share your sales and discount events through email and lead them to the sales funnel! The time you engage with them longer, the more likely they will purchase with you when your business meet their need because they are familiar with your business.

4. Clear calls to action
Make your website easy for the visitor to find call to action button. It feels like you are inviting the visitors to purchase with you. The visitors will find your website is convenient to make the next step and they are more likely to follow where your website is leading them to.

5.Check the bounce rate
Bounce rate is the percentage of the visitor who enter your website and then leave without view other pages in your website. It is important to check your bounce rate to help in web traffic analysis. When your bounce rate is high, it means that you have to think the cause for having this bounce rate. It might be your website is not user friendly, or the content is not persuasive enough. Then, you have to take some actions to improve your website. A lower bounce rate has a higher possibility to convert your traffic to sales.

Beautiful and high traffic website means nothing if there are no sales generated. With these 5 secrets, you can optimize your website to increase the conversion rate!

The Importance of Having a Business Website

Some may argue that the most effective and efficient way to promote one’s brand nowadays is thru some form of online presence. This of course is not just an opinion but a strongly research and data backed info. In today’s world the place where most people in most markets go is to the internet, specifically a search engine like Google, Yahoo, or Bing. These search engines are the big three respectively and account for over 90% of all searches. With 93% of business decisions starting with a search engine search that means if you do not have a website, you are only selling to 7% of your market. That is right, you are reducing the potential size of your business by 93%.

There are a few important key points for having a website and they are as follow:

1. It Gives Customer A Sense of Professionalism

A lot of customer in this day of age, especially when you are a new company that people haven’t heard of enough. Having a website for them to check on viability of product and service. It can give customer a sense of confidence that they can trust your product even personally myself. Then, I always check to see if a product/service has a website before even considering purchasing from them.

2. Low Cost of Marketing

The cost of marketing online is substantially lower than and much more effective than physical marketing. This is because advertising a website runs 24/7 and people from different part of the world can keep seeing your ads, whereas physical are bound to a certain area and time frame. When you pay for a newspaper ad you get that one ad and any benefit that one ad generates but after that ad it is done. That money you spent on the newspaper ad is gone and you can never get it back. The cost of making a website can range from $1000 and above depending on the complexity but it can be maintained and change according to season and promotions with ease.

3. Give Opportunity to Expand Globally

By getting a website it makes it possible for anyone in the world to find your business. If you have a product that can be easily sold online, you can dramatically increase your customer base by selling online. Or maybe you can’t sell your services online but by having a website you can gain customers that are outside the geographic reach of your marketing efforts. This is a great opportunity to get going and reaching a vass market.

4. Provides 24/7 Customer Service Supports

This might be the best reason for having a website. The best way to grow a business is by taking care of customers and handling them well. Therefore, word of mouth is by far the best way to grow a business because the cycle is endless and it snowballs into a wide range or people and for a long time. A website can do this if you post support Q&As on your website or create a forum where users can ask each other questions about your product and other users can answer these questions. These answers to common problems or questions are then available on the internet if other customers search in a search engine for a solution to this problem. Hence, a website is a powerful tool to have in improving your business and ensuring it grows in the future with little to no downside. In conjunction with having a website, having social media account for your companies is also a good way to promote a product. It can interact with the customer base to see what is the needs of customer and how to improve upon it. Which in the long term will lead to a successful and sustainable business.

How Do You Know Your Website Is A Success?

Having a website can be a powerful tool to have in a business. All website is created to fill the needs which is to promote one’s business. In todays time, whenever someone hear of a company that they are not familiar with the first thing is to search for it online hence the first impression of website is very important for a business to attract customer.

There are a lot of website available and you might stumble upon a website that you think to yourself “Wow! This website is really well built and clean, it must be really successful”. But the measurement of success is different for each of the company depending on their needs. To measure your own site’s success, you must first define what success means to you and develop a clear picture of how your website is performing according to these metrics. The foremost importance is knowing what you want to achieve from your website. Defining the purpose of your website is essential to defining its success.

You need to set some clear goals that coincide with your website’s purpose. Make sure you set S.M.A.R.T goals:

Specific: Who, what, where, when, and why?
Measurable: They should include numbers and figures.
Attainable: Your goal should present a challenge, but not be impossible.
Relevant: Does your website goal fit with your overall marketing and business goals?
Time-bound: Do you want to reach this goal in a week? Six months? A year?

There are also a few metrics that can be used to check the analytics of your website.

1. Number of Visitors

This is the first step onto figuring out what works and what doesn’t. If there are a large influx of people coming onto your website, Good, but where are they coming from? If you see that the number of visitors is decreasing over time you need to think, Why? What is the reason that less people are visiting, is it a website issue where customer can’t get on? Is it there are increasing competitors? Get to know the trend of customer behaviour and where your biggest market are at.

2. Bounce Rate

This is the percentage of visits that go to only one page before exiting a site. There could be a number of reasons for this to happen.

Website not attracting users to interact with it
Leave your site by clicking an external link on the web page
Press the browser back button
Type another URL into the web browser
Close the browser window or tab

Did you recently change anything on your site that caused this to happen? If so, maybe try reverting it and see if bounce rate decreases. If no, maybe see on where to be improved on. Check on which source of traffic causes increase of bounce rate and fix those to get more high-quality engagements.

3. Average Time on Website

How long are your visitors hanging out on your pages? Is it long enough for you to get your point across? Perhaps you have informative videos on your site and the goal is for your visitors to watch them. If the videos average about four minutes in length, does your average time on page reflect that your visitors are staying long enough to watch the videos?

4. Click Through Rate

Calls-to-action (CTAs) are a critical aspect of every web page. You need to direct your visitors to the next thing you want them to do such as download now, view more, add to cart. If your CTAs are not being clicked, you need to make changes so your visitors take the next step toward becoming customers. Try to use colours that stand out but don’t look spammy. Make your CTAs seem intriguing enough to click while still looking valuable and not like ads.

5. Conversion Rate

This is the metrics that most business owner loves. If this is doing well, then all of the previous metrics are doing their jobs well. There are many different kinds of conversion rates. Conversion rates can refer to a landing page conversion rate, email conversion rate, visitor-to-lead conversion rate, lead-to-customer conversion rate and so on. The bottom line is that you need to be making conversions on your site to get customers and revenue.

At the end of the day, track all your progress. Try and play around with it, see what works and what doesn’t. Owning a business is a game of trail and error and error isn’t a bad thing to have, it helps you fix the problems early on and ensure a smooth sailing of your business. So don’t be afraid to try but always try SMART.

What is Agile Software Development?

Today, every technology company seems to be following agile software development methodology or a version of it. Or at least they think they do that. If you’re new to agile application development or have studied software development decades ago using waterfall software development methodology, your work today is at least inspired by agile methodology.

But what is agile methodology, and how to apply in software development? In practice, how does agile architecture vary from waterfall? What’s the agile life cycle of software development, or the agile SDLC? And what’s the agile scrum vs Kanban and other agile models?

About Agile Methodology for Software Development

The Agile software development approach is one of the easiest and most efficient methods to transform a vision of business needs into software solutions. Agile is a term used to describe software development techniques that use continuous planning, learning, progress, team collaboration, evolutionary development, and early delivery. It supports versatile responses to changes.

The agile development of software focuses on four main principles.
Person and team interactions on processes and resources
Working applications on detailed documentation
Customer collaboration on contract negotiation
Responding to a change over a schedule

Why used Agile Methodology compared to other Software Development Methodologies

Teams chose agile to adapt quickly to shifts in the industry or consumer reviews without spilling over the value of a year’s plans. “Just enough” preparation and implementation in small and regular increments allow the teams to gain feedback on any change at a minimum cost and incorporate it in future plans.

But this isn’t a numerical game – it’s people first and foremost. Authentic human experiences are more critical than rigid processes, as defined in the Agile Manifesto. Instead of predefined agreements, collaboration with customers and teammates is more relevant. It’s more critical than hyper comprehensive documentation to provide a working solution for the issue of a customer.

Under a shared vision, an agile team unites and lets it work as they know it best. The efficiency, accessibility and completeness of each team are their own criteria. Your “definition of done” then tells you how easily the job will transform. While at first frightening, business leaders find this team feels more self-esteem and meets or exceeds the management’s standards when they put their confidence in an agile team.

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Best Ways to Measure Mobile App Success

If you want to be a good app developer, it is necessary to measure success, improvements and measure again.

You don’t just launch an app and move on to the next one like any other business enterprise. You need to control performance, calculate investment returns, and use data to inform decisions and improve.

How are you doing? How are you? With the data you have available, you can understand how people connect with your app and why they interact and why the app makes money.

Usage and Adoption

Acquisition indicators like the position of users and how they found the app are typically crucial to the success of the application. But you have the answers for a corporate app. Since each consumer is a member of your business, you want to concentrate your focus on calculating your commitment. In other words, you need details to tell you what your users want most. That requires tracking every tap and operation.

Buzinga brings dedication to four parts: active users, duration of the session, achieved goals and loyalty for users.

Active users – In the technology world, active users are the one who uses the app for 5 times or more. Yet you more than expected to use the app much more often than not. Then, you have to decide for yourself what an active consumer is. Is it anyone who uses the software every day? A week once? These questions will help you to assess your commitment.
Length of the session – Take time to measure the duration of your submission. More the app gets involved when the longer stay.
Targets finalized – watch carefully whether your mobile app (and its users) achieve the targets you have set. How many events were registered? Where does the customer profile apply? A successful organization should be able to answer these kinds of questions.
User Loyalty – user loyalty is the average time someone stays an active user of your application. With 65 percent of people ceasing to use an application after 3 months, sustained user engagement is key to success. Pay attention to active people, they have disengaged, and try to hold them via push notifications.

User Feedback

Look no further than the consumers themselves for details about how the business uses its mobile app. Then, your colleagues must provide you with valuable insights into usability, functionality, importance, future growth and much more. The best way to learn an area of improvements is to get input directly from the users of your app.

Try the following to get helpful feedback:

Target groups: This is one of the most simple and reliable means of obtaining input. Link and observe your colleagues via the app. Then, invite your thoughts to be shared. Where are they most distressed? What do you like about the application? What are they going to do to change it? Your colleagues could point out neglected innovations.
Feedback from applications: Provide a survey or feedback type in the app. Most developers should generate this feature.
Otherwise, you can use software from companies like Apptentive. In-app feedback will provide information about how to develop the application in real time.

Business KPIs

Key performance measures are as you know, measurable values that indicate how successful a company meets key business goals. Does your mobile app help your business to achieve its goals? Your mobile app can be a big driver of revenue and the creation of new solutions. So, you’re on the right road if you know that your mobile app contributed to business development. Check for clear benchmarks like lead conversion rates, consumer conversion rates, closing days, etc.

Mobile technology is here to remain and it is a wise decision to become a part of your company. You will be well on track for impressive results and use this as a reference.

Hybrid vs Native App

The creation of apps, especially for mobiles, is still subject to many misconceptions. As we step into the first mobile world, several businesses with mobile apps face a popular problem – what are we supposed to do? Should we create a mobile, native or hybrid application?

What is Native Application?

The native application is a software or program designed to accomplish certain specific tasks on a certain environment or platform. Native application for a certain software environment, hardware platform or OS, developed with software development tools (SDK). Similarly, the iOS app is developed using iOS SDK, Swift and Objective C with Java Development Kit, which is required for Windows.

What is Hybrid Application?

Hybrid apps can only be downloaded as a native app from the platform app store. It can access all native platform functions and work near the native app.

Below are the key distinctions.

Hybrid applications are using HTML, CSS and Javascript web technologies to designed. While the local applications for specific platforms, such as Java for Android, Swift for iOS, are using specific technologies and language to built.
WebView runs the hybrid software (A view that displays web pages, uses the same engine of browser but no browser like widgets).
The plugins needed to access the platform’s native features like camera, microphone, etc (Native plugins are like wrapper on top of native libraries or components).
We can create hybrid applications for any platform from a single code base.

Why choose Hybrid Application?

Single code base means to write and run once for all platforms. But for the native applic scenario, separate app and code have to be created and maintained for each platform.
Any channel including the website can also offer the same app since web technology is everything you need.
Hybrid App is web based, so the same app can be run on the browser or run as a Progressive Website App (PWA).
Hybrid apps can accelerate hardware as well as the native app.
Whatever user changes between different devices or browsers, hybrid apps can have the same, consistent user experience across platform.

Drawbacks of Hybrid Application

Performance is similar to native applications in most applications. But 3D, HD sports, graphics-oriented apps and other performance-centric applications could not function hybridly.
The hybrid app can access all features in the native system such as touch Id, media and so on but relies on native plugins. Often the whole new system feature could not be readily accessible. We may compose ourselves, but it makes the production more complicated.
Hybrid app is based on various books and frames such as Cordova, which are ionically synchronized with latest version and releases on the web.

Why choose Native Application?

Graphical apps, HD games, intense animation applications and the native app can be successful, as native code is still faster than HTML and JavaScript. WebGL standards help browsers and hybrid apps reach performance, but they are still indigenous.
Native SDKs allow access to device functionality without addressing Native plugin complexities. And new device features are available from the SDKs box.
Not many open source library and platform dependencies, including Cordova and Ionic.

Drawbacks of Native Application

Separate development initiative, which raises development times for each platform.
The individual release cycle and updates for each platform code add time and expense in development.
Still challenge the release of the same feature on all platforms because of different code bases.
Each platform requires various skills to create and maintain the same application, which increases the cost.

How to Choose a Technology Vendor in 5 Steps

The decision-making process is now more complicated than ever as organizations want the inclusion of all stakeholders that can use or benefit from technology. Our target when investing in technology is to have a 5X return. When someone in the business suggests a new tech purchase, they have to think about a case how the company will benefit from having a 5X return on the investment. When we have determined that there will be a substantial value added in the transaction, we will take the following five-step approach to our decision.

1. List the issues to be addressed by priority

This move allows you to look hard at why you want to implement new technologies and why you need it. What kind of problems do you have and how important are these problems? When you think about your problems, take a look at your company and spend time with a team that represents the various people who can use the technology to figure out in a qualitative way what the problems are and the value of those issues.

Once an issue has been fixed, what’s the result? Can you save the accounting team ten hours a week? After you’ve decided what your issues are, list them in order of priority. And the top issue being the most important, descending in order of importance.

2. Review of vendors

It’s time to do your analysis after you’ve established your issues. Educate yourself and check the vendors you’re interested in buying from. Using places like Gartner or G2 Crowd for their databases. And you can find credible feedback to help you discover vendors and narrow down your list.

Look at the trustworthiness of your vendors; read their feedback online. Be aware that often businesses have fake reviews online–you can see them by reading a few reviews. If they all sound pretty much the same, or they sound like they were written by the same person, take a second look. This may mean that these are fake reviews.

3. Test services on the basis of how well they address problems

It’s easy to get caught up in looking at the new features that a company provides. And lose sight of the true importance of solving your problems. The easy way to prevent this is to approach the vendor with a particular problem that you have during the project demonstration and ask them to show you how their technology can solve this problem.

During this demonstration, you can also gage how well the provider can handle any additional issues that might arise in the future. After this demonstration, you can reliably assess the vendor on the basis of how well a problem can be overcome. Then, you can narrow the list down to a shortlist of the top three firms.

Finally, during the product demo/review process, you can also get a sense of company culture to see how it fits with your company culture. This may sound insignificant, but it is important; for example, a fast-paced law firm with workers working a lot of hours may not mesh well with a relaxed technology firm providing help from 8 to 5.

4. Negotiate with the top picks

You will decide what the bottom line price is by bargaining with your top options in order to get the best possible price. Make sure that you get a complete explanation of the pricing and structure of each provider. Compare rates, but make sure that you also take other considerations into consideration. And do not allow price to be the only factor influencing your decision. See if there is room for negotiation.

Your first step in the negotiation process is to see what the overall cost is for each vendor. This can be achieved by obtaining pricing scenarios from each vendor on the basis of different contract lengths, consumer count, implementation, etc to model annual and overall interaction costs. Some vendors are very negotiable. It will cut their price by half under the right circumstances, while others will stick to their retail price.

It is necessary to know what your net investment would be in deciding the value of the technology. If you will need to upgrade the program later ask if you are locked in to a particular provider. It is to make sure you know what the ongoing cost of customizations is. Negotiate the lowest rates with each seller.

5. A decision based on value and vision

The best option should give you importance, as well as a straightforward path to solve your problems. In addition, the vendor you select should have a philosophy of constant innovation, where they constantly aim to step forward and create new ways to solve problems.

After completing the previous four steps, you should have all the details you need to make an informed, wise decision to choose your technology vendor.

Ecommerce mobile website vs app

Today, the Internet is a stack of multiple levels, tools, and games.

For ease of usage, every person has moved from a website to a smartphone application as it is easy and simple to use. Every person nowadays has a smartphones, which they carry anywhere and can use at any time.

It was revealed in a study that 70% of individuals use mobile devices for online transactions.

That’s why most retailers have invested in E-Commerce app development to attract more customers to their E-Commerce business.

But several retailers have concerns about the need for a mobile app when they already have a mobile website. So we should now look at the benefits of the mobile app over the mobile website for e-commerce.

Mobile Application

Advantage of Mobile Applications

1. Faster than Mobile Websites

Have you ever encountered that your browser is already loading? Getting such a sluggish access to the internet is annoying. But don’t judge it too easily. Perhaps the guilty party is the mobile website itself. People prefer to use smartphone apps because they are faster and more efficient. They are specifically designed to execute specific tasks, unlike mobile websites that can serve as a browser to access various websites.

2. Provides Better User Experience

Mobile applications have higher accessibility and user-friendly features relative to mobile websites. App developers are constantly working to better their app implementations, which is why smartphone apps are getting more intuitive and complicated. The primary aim of creating mobile applications is not just to create apps that can function efficiently. Successful mobile applications are designed with an impressive user interface.

3. Specialized Features for Devices

More and more apps are being integrated with high-tech devices. The internet of things, for example, connect smart devices to streamline complicated tasks.

Tech-companies are working with app developers to maximize the capabilities of their devices and increase their sales. Point of sale systems, trackers, camera devices, and radio frequency identifications are used to help the e-commerce business flourish.

4. More Time Spent in Mobile Apps

Mobile apps are taking over the world. Users are spending more hours on mobile apps rather than browsing the internet through mobile websites. This is a good indicator that creating a mobile app is the best option when creating an e-commerce website.

A report from reputable sources shows that the number of people using mobile applications has been exponentially increasing by 6% every year, especially in fields of business such as e-commerce and retail.

5. Offers Accessibility Without Internet

The internet will not always be there to help you. But your mobile app will. Most mobile apps can still be operated without an internet connection because they are installed in your devices. This feature allows you to continue working and accomplish minor tasks until the internet comes back.

Disadvantage of Mobile Applications

1. Requires More Time and Expenses

Apps could be hard to develop for your e-commerce business – and more expensive too! The most complicated part is the process. It means building apps compatible with both Android and IOS, which could mean hiring two separate developer teams for each platform. More cost and more time!

2. Comes with a Complicated Process

It is more complicated than you think. It doesn’t stop with hiring talented developers. There are also lots of things to consider more than just a well-planned development. You have to make many crucial decisions which can affect the entire operation of your business in the long run. Without technical expertise, you would have to rely on your team and hope that it will turn out just okay.

3. Problems in the Maintenance Process

You have to consider the future problems that may arise due to the changing needs of the people. Don’t forget about the trends and issues that may come along as you go forth with your business. App support is also essential. Daily maintenance should be considered to avoid losing customers. Otherwise, your client may look for better platforms.

Mobile Website

Advantage of Mobile Website

1. Accessible to All Devices

Mobile websites accessed through any device as long as there is an internet browser. Compatibility will not be a problem, giving your business a broader grasp among your customers. It doesn’t matter whether it’s Android or Apple. They don’t even need to download anything, just a good Wi-Fi connection, and they’re good to go.

2. Search Engine Optimization

If you want to make a big boost to your company, Google ranking is your best bet. Creating a website platform for your e-commerce business would help you to build SEO strategies that will greatly boost your traffic, which is currently considered to be the fastest way to market a brand.

3. Cost-Effectiveness

Unlike app development, it’s relatively easier and faster to create websites. It requires less work and complicated technical stuff. In short, mobile web development requires fewer expenses and less effort, giving you more time to focus on other important matters in your e-commerce business.

Disadvantage of Mobile Website

1. Without Offline Accessibility

You probably already know this already, but it’s still worth mentioning. What if your customers want to browse their cart or wish list? They can’t do that in a mobile web version of your site, and that’s an automatic turn off for your customers.

2. Turtle-Like Loading Speed

This is arguably the weakest part of mobile web solutions, especially for online shops. It hampers the performance and potential of the business just because the interface is inconvenient to use. Those pesky little buttons, zooming in and zooming out, tiny texts, and almost everything about it makes customers press the exit button with relief.

3. Maintenance and Maintenance

Websites still ought to be updated on a regular basis. Many website owners employ professional and experienced programmers who can do the job. In addition, content on the website can also cost a lot, particularly if you are trying to improve your SEO.

4. Not-Too-Friendly Interface

We all know this. That’s why most users choose to use mobile apps instead of browsing the web to use their preferred platforms. Typically, a mobile website does not change its device-based interface, contributing to poor user experience.

Conclusion

There you go! The answer should be evident by now. There are a lot of opportunities in the e-commerce business, considering the pace of technological advancement nowadays.

You can quickly gain momentum once you launch a successful marketing strategy for your business. It’s easy to increase your traffic when you use the power of the internet. There are many marketing options available in the market

But no matter what option you might choose, the key factor will remain. You have to plan carefully and consider your situation. Gather as much information as possible to formulate the right strategy on how you can increase your sales without spending too much time, money, and effort.